Fruit manages its business processes to produce an overall positive impact on society. Our business is the promotion of products, the health enhancing properties of which have been firmly and definitively established, is something about which we are immensely proud. Trust in our industry, of course remains ever contingent on a confidence in the supply chain through which produce is delivered and in the integrity of those from whom it is sourced. For us, the delivery of premium quality, safe, traceable produce to the consumer is our first priority, always. Meeting and exceeding customer expectations is what we do. We recognise also, though the responsibilities inherent in the pursuit of this goal, most notably to the emerging and developing nations from which we source, to the local and global growers, to their people and the environment in which they operate.